Why MMOY exists
A family story is made of more than photos.
MMOY was created to preserve the moments, voices and stories that make a family yours — including the ones that started long before today.
Petro van der Watt
Founder of MMOY
It started with a notebook.
When our eldest was born, a friend told me about someone who kept a notebook of all the funny things her children said as they grew up. I loved the idea. I also did what so many parents do — I got busy, meant to start, and never quite kept up with it.
That friend later passed away. The books she had created became something incredibly precious for her children. They were more than notes. They were pieces of her voice, her perspective and the ordinary moments she had noticed along the way.
That stayed with me.
I realised I might not always have a notebook nearby, but I almost always had my phone. MMOY grew from the idea that preserving a family story should be simple enough to happen in real life.
Then our family started adding its own chapters.
One of the things I did not expect was how much my own mum would enjoy being part of it. She began adding memories of her own — stories from before our children were born, moments from my childhood, and details I would never have known to write down myself.
That changed how I thought about MMOY.
It was never only about recording our children's childhood. It was about giving the whole family somewhere to keep the stories they carry — including the ones that began long before our children did.
What we believe
A photo is only part of the memory.
The story, voice and people around it are often what make it meaningful.
Family stories span generations.
Today's moments belong beside the stories and photographs that came before them.
Private should actually mean private.
Your family memories are not content for a public feed. You choose who sees and contributes to them.
Keep the stories your family will want to return to.
Start with one memory. Over time, it becomes part of something much bigger.
